Career Profile

I have an ambitious personality with over 25 years of experience in the computer and information technology field, seeking a leadership position in a dynamic business environment where my unique skill set can be used to its potential.

I strive to make sure any given technology strategy is not just in place for its own sake, but actually exists to serve the overall business requirements. I have a deep-seated passion for this industry and believe that nothing is impossible.

A vision of the big picture with a detailed understanding of the graphic detail has helped me to repeatedly make decisions that extract 80% of the value with 20% of the cost.

I endeavor to fulfill the corporate mission, or help invent a new one.

I am very results driven, and have been recognized for taking on major and groundbreaking initiatives. Adaptation to rapidly changing environmental factors, resolution of critical issues has helped me to ensure bottom-line success.

Adaptation to rapidly changing environmental factors, resolution of critical issues has helped me to ensure bottom-line success.

I live and breathe technology, and do it pretty well.


Chief Technology Officer

2017 - Present
1800PackRat / ZippyShell

As the CTO and member of the executive management team led the large-scale re-hosting and consolidation effort of all Information Technology systems. Architected and implemented the rapid development and migration of a new CMS and order management system and pricing engine. Oversaw the technology aspects of the merger with 1800PackRat.

ZippyShell - 1800PackRat is the 2nd largest moving and storage company in the US servicing well over 300 million customers annually

  • Responsible for the architecture, integration and implementation of CRM system including integration with ROR app via Heroku Connect DB backend, and other AWS hosted systems.
  • Design development and implementation of replacement CPS (pricing engine) and pricing algorithms freight support systems and front-end sales systems, all built on ROR/Heroku stack
  • Build out state-of-the-art call center with maximum redundancy built into every layer, and scalability for the future via google chrome desktop and windows hybrid architecture.
  • Responsible for and creation of multi-million dollar annual OPEX and CAPEX IT budgets
  • Implemented comprehensive CM systems and process, from test-first development practices to automated CI and deployment leveraging Capybara ,Travis, Heroku Pipeline, and on-demand Docker and AWS instances complete with SCM, Slack integration and automated reporting and history tracking.
  • Led agile and effective development, devops and helpdesk teams to support growth and reliability
  • Architected and led the development effort to migrate and consolidate onto a modern payment platform and credit card processor and built out payment workflows in ROR application integrated into Quickbooks
  • Overhaul and rebuild accounting systems and corporate wide File/Print systems including migration into a fully redundant AWS stack leveraging load balancers, docker/kubernetes, clustering and fully automated provisioning following the IAAS model.
  • Led migration effort to modern VOIP telephony system including redundancy telco links and automated IVR testing suite deploying custom Ruby twilio API integration.

Owner, Founder and CEO

2013 - 2017
Ahoy Consulting, St. Pete FL

Launched a new consulting company in 2013 focused on software development and technology consulting. Built a large local and national client base and provided excellent service and delivered premium software products and systems to our clients.

Ahoy Consulting is a software development and information technology and engineering systems consultancy

  • Full product lifecycle production/development of dozens of application and backend systems for local and national clients built on platforms using PHP, Golang, Ruby on Rails, C/ObjC among others.
  • Produced, developed and launched multiple iOS and android mobile apps into marketplaces, ranging from simple recipe apps written in web frameworks like Cordova, Ionic and PhoneGap and data collection kiosk style apps to games and social media apps across a wide range of Native ObjC/Swift and Java and hybrid application frameworks.
  • Custom built and integrated with, a wide range of e-commerce configurations spanning from simple crowdsourcing collection systems and t-shirt sales to sophisticated membership, product sales systems and complex accounting systems tied into popular commercial accounting packages using XML/SOAP and REST APIs done mostly with ruby.
  • Systems development and integration expertise in claim processing and medical billing, electronic document generation and lifecycle oversight, inventory management, and varying types logistics and fulfillment scenarios working with HIPPA, HETS, CMS and a wide range of other EDIs in the medical data-interchange space. Custom developed a Ruby library for communicating with ANSI X12 interface
  • Workflow and process optimization, through the development of scratch built ruby modules as well as integration into many popular CRM and workflow systems like and Microsoft dynamics
  • Project management, auditing, code review, and technology and systems assessments for a diverse set of clients covering scenarios like pre-IPO and pre-acquisition due diligence and PCI/HIPPA compliance
  • Engineering life-cycle testing, performance tuning and production streamlining of Ruby applications.
  • Product development, marketing and deployment strategies, market penetration and user adoption
  • Infrastructure architecture/design, implementation, monitoring and management of a large base of installed AWS technologies including: EC2, ELB, EBS, S3, Cloud Front, Route 53, RDS, Lambda
  • Information security architecture/design and deployment, monitoring and management

Director of Platform Services

2011 - 2013
Spatial Networks, St. Pete FL

Led the entire development staff company-wide of ruby and PHP developers to build out many successful ruby applications and mobile apps.

Spatial networks is a geospatial engineering and consulting firm

  • Migrated all production and staging systems to Chef systems integration framework and built out a complete ruby-based DSL for managing systems hosted across multiple AWS availability zones.
  • Built suite of performance benchmark and stress testing tools leveraging Selinum, ROR/Rspec along with a complete reporting and monitoring application built on ROR
  • Development of geospatial data warehouse using a hybrid MongoDB/Postgres/PostGIS data layer under a ROR application spanning hundreds of terabytes of geo catalogued data.
  • Development of ROR/Golang based subscription and data inventory management system, tracking and versioning digital assets and delivery logistics workflow with AWS S3, Glacier and CloudFront
  • Ruby/Rails development on several other customer-facing software-as-a-service applications
  • Architecture, development and deployment of next-gen distributed application framework and database servers in multi-region fully-redundant AWS cloud environment leveraging capistranio, chef, along with development of internal tools using the AWS API
  • Migration to completely re-written e-commerce backend, integrating multiple software offerings into a unified revenue collection and accounting system, with a focus on PCI compliance and security.
  • Overhauled/replaced internal network and security systems including firewall, VPN, and site-to-site replication along with a VPC network to various secure AWS availability zones

Director of Technology

2004 - 2011
GCA, Tampa FL

Responsible for company-wide team of pre/post sales systems engineers, resource allocation, training and vendor certification. Increased revenue and nearly tripled the business division. Responsible for selecting best-of-breed technologies in the IT space, establishing and building partnerships with these hardware / software manufacturers, and developing a value-proposition and go to market strategy.

GCA is a national VAR (Value-added reseller) with 7 locations in the US.

  • Report directly to CEO as trusted member of executive team influencing focus on core business competencies and future direction
  • Created customer product and service delivery model including installation and implementation methodologies, ensuring customer satisfaction and repeat business
  • Manage technical support team responsible for large demanding customer base as well as company-wide national IT support and infrastructure systems
  • Successfully developed and deployed configuration management procedures using Github, disaster recovery via AWS ECS image sync, information security and numerous other improvements for internal IT systems spanning a wide range of other technologies.
  • Spearheaded large migration to AWS cloud based services and virtual desktop, reducing budget impact and shifting costs from CAPEX to OPEX
  • Developed numerous ground breaking marketing strategies using social media and other web 2.0 technologies directly targeting technical customer base
  • Developed plan to move ailing training division back into profitability leveraging multiple open-source technologies and engaging the local technical community
  • Created major process improvement initiative to drastically increase re-useability of code and documentation efforts using CRM and automated testing tools Selenium, Capybara.
  • Re-design and implementation of billing, hard and soft asset deployment tracking and accounting
  • Design and implementation of SugarCRM implementation an integration into existing CRM systems and internal tools using PHP and early version of Ruby on Rails
  • Developed new business plan, revenue models and extensive market research for outsourced IaaS/PaaS division based on emerging efficiencies of VMware and Amazon AWS technologies.

Senior Systems Engineer

2002 - 2004
Oracle (Sun Microsystems), Tampa FL

Member of local post-sales support team on all Sun products for customers in the west central Florida region. Local service advocate for key Sun customers. Senior level Sun hardware and software engineer.

Sun Microsystems, Inc. ( now Oracle ) is a company selling computers, computer components, computer software, and information technology services.

  • Responsible for local service level agreement delivery for Sun customers
  • Managed customer support expectations ensuring systems availability while reducing time-to resolution efforts
  • Created a positive view of service efforts creating a fertile environment for the sales team to increase Sun footprint
  • Provided real-time feedback to the sales team of “conditions on the front” to arm them with information to ensure successful sales strategies
  • Responsible for facilitating customer relationships with support and providing advice and assistance to internal Sun employees on diverse customer situations and escalated issues
  • Developed automated process for generating customer report information, leveraging modified internal tools written in C and Perl
  • Numerous root-cause analysis and advanced troubleshooting success stories
  • Regional leader in advanced storage systems deployment and training

Vice President

2000 - 2002
Vistela, Tampa FL

Co-founder of a high-tech startup, and helped to develop groundbreaking interactive television technology. Helped craft a unified vision of application and user-interface, marketing strategies and strategic company wide vision. Directed development, integration, architecture, and deployment

  • Member of executive staff, formulated emerging strategy and market integration
  • Responsible for company wide IT infrastructure and cable system integration and leading the DevOps team.
  • Architected hardware and software development environment for set-top and back-end developer staff including source code repository systems and release and deployment strategies.
  • Contract negotiation and technology partner relations
  • Helped to build early B2B e-commerce system with direct integration into accounting system leveraging Java and early enterprise application frameworks

Senior Systems Engineer

1996 - 2000
Verizon (GTE data services), Tampa FL

Rapidly rose through the ranks at GTEDS with increasing responsibility, from programmer and systems administrator to team lead and department manager. Worked on many extremely high-visibility projects and was actively involved with planning and contributed to their ultimate success

GTE Corporation (Now Verizon) was the largest of the "independent" US telephone companies during the days of the Bell System

  • Department manager responsible for development environment and all test-dev environments under the AWAS and AAIS project teams including one of the largest at the time installation of Sun E10K enterprise server platforms.
  • Key player responsible for the hardware and software architecture during the development phase of AAIS which is now a core critical business system for Verizon
  • Senior technical team lead for the field trial of high-visibility commercial product. Spent 5 months in Germany leading the integration and operation of POC systems with German telephone customers legacy systems
  • Instrumental work done around UNIX system performance tuning and data migration from legacy mainframe application to UNIX based open system
  • Worked directly with Sun Microsystems engineers to tune Solaris kernel specifically around RAM based filesystems and maximizing performance and IO throughput.
  • Senior lead engineer responsible for the pre-production roll-out of the AAIS system nationwide resulting in a massive CAPEX to OPEX shift and overall cost reduction
  • Software development on numerous projects using C, C++, Java including contributions to many open-source GNU tools
  • Oracle, Informix, and DB2 database administrator duties including production and development migrations index architecture and triggers and backup and recovery
  • Sun Solaris, HP-UX, Linux, and IBM AIX system administration on nearly 200 unix systems, unified patch and deployment methodology and established configuration management procedures and documentation
  • Installation and maintenance of early EMC disk based storage for Open Systems ( AIX/Solaris ) worked directly with engineering teams to troubleshoot and performance optimize filesystem access on typically mainframe based LUN architecture.

Senior Systems Engineer

1994 - 1996
PC COM, Tampa FL

Hired to start new business ventures into white box PC sales and reseller program development. Built solid customer based around IT consulting and network/systems infrastructure. Successfully deployed numerous IT systems to local small businesses

  • Launched a white-box OEM PC division from zero to a cash-flow positive division in under six months
  • Established new vendor partnerships and grew the systems reseller division to +4x revenue numbers
  • Launched companies first website and e-commerce system, with hooks into supply-chain and order fulfillment done mostly with C and Perl
  • Lead engineering consulting division installing and supporting numerous local SMB business networks across a wide base including Novell/Netware, Microsoft Windows, IBM Mainframes S/390 and R/390 SCO UNIX and Sun Microsystems.
  • Supported Mainframe developers leveraging R/390 technologies in early Y2K testing and software development efforts.

Systems Engineering, software development

1990 - 1994
Various, Tampa FL

Worked as a consultant for various local companies developing software and providing systems and software consulting services on a wide variety of systems including Tandem and PDP-11, Windows, UNIX and early adopter of Linux.

Ran a small ISP out of my garage providing dial-up internet access to the neighborhood thru a ISDN line


Projects built in the last five years, grouped by general category and use-case

Mobile apps

iOS and Android applications

  • social media app - clone of instagram, geotagging, media upload, FB login and integration, contact list invite/import. ROR, Postgres, Heroku, AWS, iOS app launched in iTunes Store.
  • recipe app - fetch new content from server, custom CMS backend, done with PhoneGap and custom ruby API backend.
  • industrial automation control app - connect to industrial equipment report status, change settings, schedule firmware updates, proxy delivery for remote sites. Leveraged eRuby (embedded ruby) on a micro controller to talk to a backend ROR application thru RubyMotion shared codebase running on a iOS device in a detached state.
  • customer lead generation kiosk app - kiosk mode Android device collects customer data, ships to backend and into CRM system. Built with web framework Ionic connected to ROR web application hosted on geo-diverse AWS hosts with CloudFront caching layer.
  • on-site healthcare reporting app - home care nurse application to collect patient data and administer home care, integrated to custom backend and ties into insurance billing and claim processing system. Native iOS application with time and task reporting interfaced to a ROR web application.
  • field data collection app - remote worker assignment data collection app built in Cordova on android for on-site service support and inventory, works with custom built API, and rolls data up to via Ruby connector and a Laravel PHP application.
  • precision video download and playback app - instagram, facebook, youtube integration, custom made video codec processor, custom built Ruby/Rails backend API stack and dropbox integration. Built with native Swift and ObjC hybrid runtimes.
  • immersive educational trivia game app - with large screen control head built on custom android tablets with a native Java codebase and a Ruby based Sinatra content management system.
  • produce harvest tracking app - iOS mobile app client scans worker badge and tracks hand picked produce counts tied to a ROR application serving as customer portal and admin interface.
  • remote deposit check app - for chain of credit unions and affiliates, purpose built photo check scan app with image processing and remote deposit and account management features, API integration with banking systems


workflow and paperless mapping and optimization all built with ruby on rails

  • medical claim processing - complete workflow mapping and paperless automation system, API integration with quickbooks, FAX and VOIP providers, legacy API integration with medical coding system, PDF generation with Prawn ruby library, geospatial integration via PostGIS
  • medical service delivery - complete workflow mapping and paperless automation system, API integration into HETS(hippa) eligibility system, PDF generation, geospatial, compliance reporting
  • hospital access tracking system - built for vendors and contractors, badge generation and access tracking, included mobile app development and kiosk mode


systems built to handle end-user payments and subscriptions

  • prescription drug e-commerce system - multi pharmacy and inventory control, credit card processing, membership / monthly billing, accounting API integration and reporting, geospatial, compliance, PDF generation. Built with ROR and hosted on AWS with Docker containers, more recently upgraded to leverage Kubernetes and auto scaling.
  • grocery store retailer digital presence application - retail store chain website management, coupon and circular generation, tracking and delivery of digital resources. Overhaul of old ROR application with modern version of all internal systems, PCI compliant architecture stack hosted on AWS/S3
  • fund-raising/crowd-sourcing application - clone of gofundme targeted at school age children to raise funds for school trips and activities, integration with credit card processor and ECH bank transactions. Created with ROR and leveraged early version of Stripe Connect.
  • multiple applications - credit card processing, memberships, metered billing based on usage. Work with Ruby State-machine and other stateful libraries in a ROR application

Fulfillment, Inventory and asset management

applications built to facilitate delivery and management of products and services

  • multiple applications - tie in to UPS/FedEx shipping label printing APIs built early version of Ruby library to simplify and create an abstraction layer API.
  • medical service delivery - asset tracking, appointment tracking, dispatch and queue assignment built on ruby state-machine and custom ROR application
  • industrial automation - dispatch and install technician assignment, job prep checklist enforcement
  • medical supply cabinet automation application - RFID driven remote inventory management, built custom prototype RFID tag reader hardware tied into backend API which tracks and auto re-orders and delivers replacement products
  • produce farm harvest tracking backend - backend for mobile app: matches mobile scanned "picks" in the field with a worker, tracks harvest and ties into billing accounting systems via export file access
  • multiple applications - inventory management both digital and physical, supply chain ties-ins, shipping and fulfillment tie-ins, API integration to quickbooks and other COTS accounting packages


customer resource management applications and integrations

  • multiple applications -, sugarCRM, heroku connect and various other COTS CRMs
  • Built complex data translation layer in Ruby to map database columns to ActiveRecord style naming conventions. Also mimicked the HABT relationship models in SF to map to AR all done with the Heroku Connect stack as the interchange bus.
  • Built a Ruby on Rails application exposed to Visualforce page thru Salesforce Canvas app creating a seamless hybrid experience between two completely separate application instances.
  • Ruby interface and interpolation engine for Salesforce to generate and send transactional e-mails thru the ROR app and deliver to Mailchimp, SendGrid, and PostmarkApp delivery providers


application integration into popular bookeeping billing and accounting systems

  • multiple applications - API integration into Quickbooks/Xero/ many other smaller systems, CMS medical code billing (X.12/HL7 EDI interfaces), QR coded paper FAX billing with return "auto association" via scan, Ruby and Phaxio and Twilio

Social Media

applications and integrations created for the social media space

  • multiple applications - Facebook integration ranging from simple login to full graph implementation, Twitter API integration OAuth and timeline, Instagram API integration, all done thru Ruby libraries.

Industrial Automation

Connecting software and systems to industrial systems

  • industrial pump control system - complete design and architecture of system to install, configure and manage industrial fluid pumps, remote mobile app for management and firmware delivery, custom designed micro controller firmware for serial communications to device and common message formatting across 4 platforms using eRuby, RubyMotion, and Ruby on Rails.

IoT and other

internet of things and other special projects

  • custom designed hardware circuit for motorcycle - reverse safety interlock circuit for consumer aftermarket installation
  • racetrack timing and scoring system - RFID tag reader interface into custom developed backend ROR application which tracks scoring, timing, and configurable bracket and race organization
  • alexa voice assistant skill backend - alexa skill development and backend, customer facing setup wizard, text/SMS message delivery built on ROR backend and leveraging AWS Lambda

Technical Skills

Summary of technical skills

Infrastructure and Cloud Systems

Servers and infrastructure in both cloud and on-prem configurations

  • Deep hands on experience with nearly every product from AWS including VPC, EC2, Auto Scaling, ELB, ALB, EBS, S3, SQS, SNS, Cloud Front, Route 53, RDS, Lambda, Redshift, ECS, Cloud Watch, Cloud Formation. I have been implementing and building systems on AWS since 2008.
  • Extensive experience over 15 years architecting, designing and configuring Servers Storage and Systems from nearly every vendor past and present from Tandem and IBM RISC/POWER thru Sun Microsystems SPARC and everything X86/64 in between.
  • Expert level in many provisioning and management systems including Chef, Puppet, Capistranio Cloud Formation, Terraform, Docker, Kubernetes and many others including custom solutions hand-built for special use cases.
  • Comprehensive and wide-ranging experience with networking, firewalls, VPN/VLANs, load balancing, routing, packet inspection, IDS and IPS systems and all things related to the IP4/IPV6 stack.

Software Development

Software development, methodology and automated test/build and deployment tools

  • Ruby/Ruby on Rails, React, Angular, Backbone, Python, C/C++/Obj-C, Lua, Perl and unix shell. Current in many languages with very recent hands-on development experience.
  • Extensive experience on functional front-end systems leveraging CSS/SASS and many popular design frameworks. Excellent working knowledge of many modern asset management tools including asset pipeline, webpacker, sprockets and others
  • Deep understanding of application development concepts and architecture, big believer in “API first” and TDD methodologies. Nearly 20 years of web and web application development from early days of compiled c programs dropped in a cgi-bin folder to complex multi service RESTful API endpoints and micro service architectures.
  • Broad and comprehensive current experience with popular build and deployment strategies and tooling including Jenkins, CircleCI, Github integrations, Heroku Pipeline, AWS CodeDeploy, Travis and others.
  • Wide expertise of the mobile application development landscape, including Native, Hybrid and other web frameworks. Built and shipped many apps into both Apple/Itunes and Android app marketplaces. Current and recent experience with React Native, Swift and ObjC.

Personal Skills

  • Hard worker, Strong analytical, conceptual, research and problem solving skills
  • Very good communication, organizational and interpersonal skills, fast learning
  • Experienced with multi-disciplinary team environments
  • Excellent formal presentation skills, Patient and self motivated. Flexible and adaptable character
  • Ability and willingness for fast learning, Strong motivator, Ability to work under pressures
  • Entrepreneur spirit, and proponent of lean and agile methodologies